Hoppy Art Land Calendar
Hoppy is a beloved non-alcoholic beverage in Japan, often mixed with sake to equivocate a beer’s flavor. Their art initiative, Hoppy Art Land, releases calendars featuring work from artists around the globe. July 2022 got a nostalgia bomb, mixing American sign painting with the beautiful density of vintage Japanese newspapers.
Role:
Lettering, Illustration
Art Direction:
Yuki Imaizumi
Pencil Sketch: